Terms of Service

1. Agreement to Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Customer,” “you,” or “your”) and CleanClicks, operated by CJF & Associates LLC d/b/a ClickPath Consultants (“CleanClicks,” “we,” “us,” or “our”). By subscribing to, accessing, or using the CleanClicks platform, you agree to be bound by these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have the authority to bind that organization.

2. Service Description

CleanClicks provides a first-party conversion tracking infrastructure that:

• Deploys a lightweight first-party tracking script on your website via a subdomain you configure
• Captures advertising click identifiers, session data, and conversion events from your website visitors
• Filters non-human traffic using bot detection patterns and configurable rules
• Deduplicates conversion events to prevent double-counting
• Delivers conversion data to advertising and analytics platforms via their official server-side APIs
• Provides a dashboard for monitoring traffic quality, conversion activity, and system health

The Service runs on serverless edge infrastructure. CleanClicks does not operate origin servers, virtual machines, or traditional hosting.

3. Subscription Plans and Billing

3.1 Plans

CleanClicks offers three subscription tiers:

• Signal: Up to 50,000 sessions per month, 1 domain, 2 ad platform integrations
• Clarity: Up to 250,000 sessions per month, 3 domains, all platform integrations, ecommerce support, proxy infrastructure, traffic analytics, and health monitoring
• Command: Custom session volume, unlimited domains, white-label options, multi-tenant architecture, dedicated support

Pricing is session-based, not event-based. A “session” is defined as a unique visitor interaction as determined by the first-party visitor cookie.

3.2 Billing

Subscriptions are billed through Stripe. You authorize us to charge the payment method on file at the applicable rate. Billing occurs monthly or annually depending on the plan selected. Annual plans receive a discount: 10% for monthly billing on an annual commitment, or 15% when paid upfront.

3.3 Overages

If your session volume exceeds your plan’s monthly allotment:

• Signal: $6.00 per additional 1,000 sessions
• Clarity: $4.00 per additional 1,000 sessions
• Command: No overage charges (custom volume agreement)

We will notify you when usage approaches your plan limit. Overage charges are billed at the end of the billing cycle in which they occur. Sessions identified and filtered as bot traffic by CleanClicks are excluded from your session count and do not contribute to overage calculations.

3.4 Free Trial

Signal and Clarity plans include a 14-day free trial. No credit card is required to begin a trial. If you do not subscribe before the trial expires, your tracking infrastructure will be deactivated. Visitor data will be retained according to our standard retention schedule. Your account configuration (trigger rules, platform settings) will be retained for 90 days to allow reactivation, then permanently deleted.

3.5 Cancellation

You may cancel your subscription at any time through the CleanClicks platform dashboard or by contacting us. Cancellation takes effect at the end of the current billing period. No refunds are provided for partial billing periods, except as required by applicable law.

4. Customer Responsibilities

4.1 DNS Configuration

You are responsible for creating and maintaining the CNAME DNS record that points your tracking subdomain (e.g., track.yourdomain.com) to CleanClicks infrastructure. CleanClicks is not responsible for tracking disruptions caused by DNS misconfiguration, propagation delays, or changes made by your DNS provider.

4.2 Legal Compliance

You are responsible for:

• Maintaining a privacy policy on your website that accurately discloses the use of CleanClicks tracking technology and the data collected
• Providing any required notices or obtaining any required consents from your website visitors as required by applicable law (including but not limited to GDPR, CCPA/CPRA, ePrivacy Directive)
• Ensuring that your use of conversion data complies with the terms of service of each advertising and analytics platform to which CleanClicks delivers data on your behalf

CleanClicks provides built-in Global Privacy Control (GPC) signal detection, a visitor-facing privacy choices page (/__cc/privacy), and platform-specific privacy flags (Meta LDU, TikTok limited_data_use, Google Consent Mode v2). However, CleanClicks does not provide legal advice, and the availability of these features does not constitute a guarantee of legal compliance.

4.2.1 Customer Responsibility for Personal Data

You are solely responsible for all personal data transmitted to CleanClicks infrastructure through your website, including data submitted by your website visitors through forms, checkout flows, or other input mechanisms. CleanClicks provides technical safeguards, including server-side rejection of raw email addresses, but these safeguards do not transfer responsibility for data compliance from you to CleanClicks. If personal data reaches our infrastructure despite these safeguards, whether through misconfiguration, custom integration, or third-party code on your website, you remain the data controller and bear full responsibility for the lawfulness of that data’s collection and processing.

4.3 Acceptable Use

You agree not to:

• Use the Service to collect data from websites you do not own or have authorization to operate
• Transmit raw personally identifiable information (PII) to CleanClicks infrastructure (only SHA-256 hashed representations of email addresses are accepted)
• Attempt to reverse-engineer, decompile, or extract the source code of any CleanClicks software
• Use the Service for any purpose that violates applicable law or the advertising platform terms referenced in Section 4.2
• Interfere with, disable, or circumvent the bot detection, deduplication, or privacy compliance features of the Service
• Resell, sublicense, or redistribute access to the Service except under a Command plan with explicit white-label authorization

5. Data Processing

5.1 Roles

With respect to personal data collected from your website visitors through the Service, you are the data controller and CleanClicks is the data processor. We process visitor data solely on your behalf and according to your configuration.

5.2 Data Processing Agreement

If you require a Data Processing Agreement (DPA) for compliance with GDPR or other data protection regulations, please contact us at privacy@cleanclicks.io. We will execute a DPA consistent with the data processing activities described in our Privacy Policy.

5.3 Subprocessors

CleanClicks uses the following subprocessors in the delivery of the Service:

• Cloudflare, Inc. — Edge computing, data storage, DNS, and network security
• Stripe, Inc. — Payment processing and subscription billing

Conversion data is transmitted to third-party advertising and analytics platforms (Google, Meta, TikTok, Microsoft, GA4, Usermaven) solely at your direction and under your platform accounts.

6. Service Level

6.1 Availability

CleanClicks is deployed on a global edge network spanning 300+ locations in 100+ countries. We target 99.9% uptime for the tracking infrastructure. This target does not constitute an SLA and does not create a right to service credits. If you require a formal SLA with binding commitments, contact us about a Command plan.

6.2 Planned Maintenance

We do not require planned maintenance windows for infrastructure updates.

6.3 Support

• Signal: Email support during business hours (Eastern Time, Monday through Friday)
• Clarity: Priority email support, onboarding assistance, quarterly account reviews
• Command: Dedicated support contact, custom onboarding, integration consulting

7. Intellectual Property

CleanClicks retains all rights, title, and interest in the Service, including all tracking scripts, server-side code, the dashboard application, and all related documentation. These Terms do not grant you any rights to our intellectual property except the limited right to use the Service during your active subscription.

You retain all rights to your website content, conversion data, and customer data. CleanClicks claims no ownership of data processed on your behalf.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CLEANCLICKS DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WITHOUT LIMITING THE FOREGOING, CLEANCLICKS DOES NOT WARRANT THAT: (A) THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS; (B) CONVERSION DATA WILL BE DELIVERED TO THIRD-PARTY PLATFORMS WITHOUT LOSS, DELAY, OR REJECTION; (C) BOT DETECTION WILL IDENTIFY ALL NON-HUMAN TRAFFIC; OR (D) THE SERVICE WILL SATISFY ANY SPECIFIC REGULATORY OR COMPLIANCE REQUIREMENT APPLICABLE TO YOUR BUSINESS.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

• CLEANCLICKS’ TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS SHALL NOT EXCEED THE AMOUNTS PAID BY YOU TO CLEANCLICKS DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
• IN NO EVENT SHALL CLEANCLICKS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF REVENUE, LOSS OF DATA, LOSS OF BUSINESS OPPORTUNITY, OR COST OF SUBSTITUTE SERVICES, REGARDLESS OF THE THEORY OF LIABILITY.
• CLEANCLICKS IS NOT LIABLE FOR CONVERSION DATA THAT IS LOST, DELAYED, OR REJECTED BY THIRD-PARTY ADVERTISING PLATFORMS DUE TO PLATFORM API CHANGES, RATE LIMITS, ACCOUNT SUSPENSIONS, OR PLATFORM OUTAGES OUTSIDE OUR CONTROL.

10. Indemnification

10.1 Customer Indemnification

You agree to indemnify, defend, and hold harmless CleanClicks, its officers, and agents from any third-party claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising from (a) your violation of these Terms, (b) your violation of applicable law, (c) your failure to provide required privacy notices or obtain required consents from your website visitors, (d) any personal data transmitted to CleanClicks infrastructure through your website in violation of Section 4.2.1, or (e) your website content or business practices.

10.2 CleanClicks Indemnification

CleanClicks will indemnify, defend, and hold harmless you from any third-party claims alleging that the Service, as provided by CleanClicks and used in accordance with these Terms, infringes a valid United States patent, copyright, or trademark. This obligation does not apply to claims arising from (a) modifications you make to the Service, (b) your combination of the Service with products or services not provided by CleanClicks, (c) your use of the Service after receiving notice to cease, or (d) your use of the Service in violation of these Terms.

11. Termination

We may suspend or terminate your access to the Service if:

• You breach these Terms and fail to cure the breach within 15 days of written notice
• Your payment method fails and remains unresolved for 15 days
• Your use of the Service poses a security risk or legal liability
• Required by law or by Cloudflare’s terms of service

Upon termination, your tracking infrastructure will be deactivated. Stored data will be retained and automatically deleted according to our standard retention schedule (see Privacy Policy, Section 5). You may request an export of your conversion data in a machine-readable format (JSON or CSV) within 30 days of termination.

12. Dispute Resolution

12.1 Governing Law

These Terms are governed by the laws of the State of North Carolina, United States, without regard to conflict of law principles.

12.2 Mandatory Binding Arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service (“Dispute”) shall be resolved exclusively by binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules. The arbitration shall be conducted by a single arbitrator in Wake County, North Carolina. The arbitrator’s decision shall be final and binding, and judgment on the award may be entered in any court of competent jurisdiction.

12.3 Exceptions

Notwithstanding Section 12.2, either party may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information. Either party may also bring a claim in small claims court in Wake County, North Carolina if the claim qualifies under that court’s jurisdictional limits.

12.4 Class Action Waiver

All Disputes shall be resolved on an individual basis. You agree that you may bring claims against CleanClicks only in your individual capacity, and not as a plaintiff or class member in any purported class action, collective action, or representative proceeding.

12.5 Informal Resolution

Before initiating arbitration, you agree to attempt to resolve the Dispute informally by contacting us at legal@cleanclicks.io. If the Dispute is not resolved within 30 days of the initial notice, either party may proceed to arbitration.

13. Modifications

We may modify these Terms from time to time. Material changes will be communicated via email to the address associated with your account at least 30 days before taking effect. Continued use of the Service after the effective date constitutes acceptance of the modified Terms. If you do not agree, you may cancel your subscription before the changes take effect.

14. Miscellaneous

• Entire Agreement: These Terms, together with our Privacy Policy and any applicable DPA, constitute the entire agreement between you and CleanClicks.
• Severability: If any provision of these Terms is found unenforceable, the remaining provisions remain in full force and effect.
• Waiver: Our failure to enforce any provision does not constitute a waiver of that provision.
• Assignment: You may not assign your rights under these Terms without our written consent. We may assign our rights in connection with a merger, acquisition, or sale of assets.
• Notices: All legal notices under these Terms shall be sent by email to the address associated with the receiving party’s account. Notices to CleanClicks shall be sent to legal@cleanclicks.io. Notices are deemed received upon sending. For formal legal process, notices may also be sent to our registered address.
• Force Majeure: CleanClicks is not liable for failures caused by circumstances beyond our reasonable control, including but not limited to Cloudflare infrastructure outages, internet disruptions, natural disasters, or government actions.

15. Contact

For questions about these Terms:

CleanClicks
Operated by CJF & Associates LLC d/b/a ClickPath Consultants
Email: legal@cleanclicks.io
4030 Wake Forest Rd, Ste 349
Raleigh, North Carolina 27609, United States